Are you tired of hearing about baby boomers doing this and that? Everything about the boomer generation (which includes me) it is, really all about boomers! Every seven seconds, a boomer turns 65. That’s a lot of us skidding to the finish line together.

Well, move over boomers. It’s not really all about us, after all. We have to share the limelight with a brown bear – a very famous brown bear.

Smokey the Bear, the adorable symbol of wildfire prevention and safety, also turned 65 years old last month. And like his human boomer counterparts, he didn’t skid into the world of Social Security quietly. He embraced a new slogan – “Get Your Smokey On” – and joined the hip world of social networking.

Smokey now has a Facebook page and twitters. To appeal to younger fans, interactive games and programs have been added to his official Web site. The U.S. Forest Service has released “Smokey Bear Story,” a children’s book, and is ginning up one of the country’s longest running public service announcement campaigns.

Since Smokey debuted in 1944, he has been drilling into children's heads the need to extinguish campfires and to not play with matches. He also needs to aim his campaign at utility companies whose power lines snap in high winds and set off wildfires. And don't forget those arsonists who set the forests ablaze. And then there are the careless workers who spark fires with their poorly maintained equipment. And then ... and then ... . There's still much for this bear to do. Like the rest of us boomers, he won't be able to retire any time soon.